Privacy Policy

Effective Date: June 23, 2026
Last Updated: June 23, 2026

This Privacy Policy explains how Macvell (“we,” “us,” or “our”) collects, uses, stores, and protects your personal information when you visit https://macvell.com or interact with our services.

We are committed to safeguarding your privacy and handling your data in accordance with applicable data protection laws, including the UK GDPR, EU GDPR, and other relevant international privacy frameworks such as the California Consumer Privacy Act (CCPA/CPRA), Canada’s PIPEDA, Australia’s Privacy Act, and New Zealand’s Privacy Act.

By using our website or engaging our services, you agree to the practices described in this Privacy Policy.

1. Who We Are

Macvell is a web design and web development service provider based in the United Kingdom, specializing in high-quality website design solutions for coaches and consultants.

If you have any questions regarding this Privacy Policy, you may contact us at:

Email: hello@macvell.com
Website: https://macvell.com

2. Information We Collect

We collect both personal and non-personal information necessary to provide and improve our services.

2.1 Personal Information

• Full name
• Email address
• Phone number
• Company name (if have)
• Job title
• Billing address
• Country
• Social media profiles (if shared voluntarily)

2.2 Business Information

• Business website
• Industry
• Company size
• Revenue range (if provided)
• Project requirements and goals
• Branding assets and content provided by you
• Communication records related to your project

2.3 Technical Information

• IP address
• Browser type and version
• Device information
• Operating system
• Time zone settings
• Referring URLs

2.4 Usage Information

• Pages visited
• Time spent on pages
• Click behavior
• Scroll depth
• Session recordings
• Heatmaps
• Date and time of visits
• Device identifiers and diagnostic data

2.5 Marketing Information

• Newsletter preferences
• Marketing consent status
• Lead source information

3. How We Collect Information

We collect information in the following ways:

• Contact forms and inquiry forms
• Onboarding and client intake forms
• Quote or proposal request forms
• Discovery call booking systems
• Email communication
• Live chat tools
• Account registration and client portal access
• Surveys and feedback forms
• Payment forms
• Cookies and web tracking technologies
• Analytics tools such as Google Analytics and Google Search Console
• Advertising tools such as Meta Pixel and Meta Conversions API
• Third-party integrations and APIs

4. How We Use Your Information

We use collected data for legitimate business and service-related purposes, including:

• Understand your project requirements
• Responding to inquiries and communication requests
• Delivering web design and web development related services
• Managing client accounts and projects
• Manage project timelines and deliverables
• Preparing proposals and quotations
• Issuing invoices and processing payments
• Maintain business records
• Providing customer support
• Improving website performance and user experience
• Conducting analytics and business performance tracking
• Marketing communications (where consent is provided)
• Sending newsletters, offers, and updates
• Fraud prevention and security monitoring
• Legal compliance and regulatory obligations
• Business operations, including internal reporting and planning
• Evaluating or executing business transfers such as mergers or acquisitions

5. Legal Bases for Processing (GDPR/UK GDPR)

Where applicable, we process personal data under the following legal bases:

• Consent: When you explicitly agree to data processing (e.g., marketing emails)
• Contract: When processing is required to fulfill a service agreement
• Legal obligation: When we must comply with applicable laws
• Legitimate interests: For improving services, preventing fraud, and ensuring security

6. Cookies and Tracking Technologies

We use cookies and similar technologies to improve functionality, analyze usage, and support marketing efforts.

Types of Cookies Used:

• Strictly necessary cookies
• Performance and analytics cookies
• Marketing and advertising cookies
• Functional cookies
• Preference cookies
• Cookie consent management cookies

Third-Party Tracking Tools:

• Google Analytics
• Meta Pixel
• Meta Conversions API
• Google Search Console (for performance insights)

You can manage cookie preferences through your browser settings or cookie consent tools displayed on our website.

7. Sharing and Disclosure of Information

We do not sell personal data. However, we may share information in the following situations:

7.1 Third-party Service Providers

We may share data with trusted third-party service providers who assist in operating our website, analytics, communication, and service delivery.

7.2 Business Partners

We may share information with partners when offering joint services or promotions.

7.3 Affiliates

We may share information with affiliated entities under common ownership or control, all of whom are required to comply with this Privacy Policy.

7.4 Business Transfers

In the event of a merger, acquisition, restructuring, or asset sale, your data may be transferred as part of the business transaction.

7.5 Legal Requirements

We may disclose information when required by law or in response to lawful requests from public authorities.

7.6 With Your Consent

We may share your information for any purpose with your explicit consent.

8. International Data Transfers

Your information may be processed or stored in countries outside your jurisdiction, including countries that may not have equivalent data protection laws.

By using our services, you consent to such transfers.

We take appropriate safeguards to ensure your data remains protected, including contractual agreements and security controls designed to comply with applicable international privacy laws.

9. Data Storage & Retention

We retain personal data only as long as necessary for the purposes outlined in this Privacy Policy.

Retention periods are determined based on:

• Service delivery requirements & complete your project
• Providing ongoing support when requested
• Legal, regulatory, accounting, or contractual obligations
• Dispute resolution needs
• Security and fraud prevention
• Business analytics

Usage data may be retained for shorter or longer periods depending on its relevance to system performance and security improvements.

When information is no longer required, it is securely deleted or anonymized where reasonably possible.

10. Data Security

We take reasonable and industry-standard measures to protect your personal data, including:

• SSL encryption
• Secure server infrastructure
• Restricted staff access controls
• Password protection systems
• Two-factor authentication (2FA)
• Firewalls and monitoring systems
• Regular backups

While we strive to protect your data, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Data Deletion Requests

You may request the deletion of your personal information at any time.

Upon receiving a verified deletion request, we will remove your personal information from our active records unless we are required to retain certain information for legal, accounting, tax, or contractual purposes.

To submit a data deletion request, please contact us using the information provided below.

12. Artificial Intelligence and Automated Processing

We may use AI-powered tools and automated systems to:

• Improve service efficiency
• Support customer communication
• Generate proposals or recommendations
• Analyze usage patterns
• Enhance marketing and personalization

These systems do not make legally binding decisions without human oversight.

13. Marketing Communications

We may send you marketing communications, including:

• Newsletters
• Promotional offers
• Service updates
• Educational content

You can opt out at any time by clicking the “unsubscribe” link included in our emails or by contacting us directly.

14. Third Party Services & Tools

We may use trusted third-party tools and services for communication, project management, file sharing, invoicing, analytics, and website hosting. These providers process information according to their own privacy policies.

15. Your Data Protection Rights

Depending on your location, you may have the following rights:

• Right to access your personal data
• Right to correct inaccurate information
• Right to request deletion of your data
• Right to withdraw consent
• Right to object to processing
• Right to restrict processing
• Right to data portability
• Right to lodge a complaint with a supervisory authority

For California residents under CCPA/CPRA, you also have the right to:

• Know what personal data is collected
• Request deletion of personal data
• Opt out of data sharing for advertising purposes

For EU/UK users, rights are protected under:

• UK GDPR
• EU GDPR

16. Children’s Privacy

Our services are not intended for individuals under the age of 13.

We do not knowingly collect personal data from children. If we become aware that such data has been collected without parental consent, we will take steps to delete it promptly.

17. Third-Party Links and Embedded Content

Our website may include links to third-party websites or embedded content such as videos, maps, or social media feeds.

We are not responsible for the privacy practices of external websites and encourage users to review their privacy policies separately.

18. Client Accounts and Testimonials

Users may create accounts through our client portal. Account data is protected and used solely for service delivery and communication purposes.

We may also collect testimonials, reviews, or case studies. Any published content will only be used with consent unless otherwise permitted by law.

19. Business Transfers and Legal Disclosure

We may disclose personal data:

• During mergers, acquisitions, or asset sales
• To comply with legal obligations
• To protect our legal rights and business interests
• To investigate fraud or misuse
• To ensure user and public safety

20. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated revision date.

Where required, we may notify users via email or prominent website notices before changes take effect.

21. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, you may contact us:

Email: hello@macvell.com
Website: https://macvell.com

22. Final Note

By using our website and services, you acknowledge that you have read and understood this Privacy Policy.